I am a Finnish born illustrator and surface pattern designer, specialising in hand drawn biophilic design, to help heritage and artisan brands stand out without relying on trends. My botanical illustrations and pattern collections are rooted in heritage, folklore and story telling.
My bespoke design work is suited to brands, who want to convey their unique heritage through timeless design and stand out from their competitors.
Let's tell your special story together.
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Whether the outcome is a pattern collection, signature illustration, or visual identity system, my approach is always the same: I begin with your story. Your story is the basis of the design.
I create my work using Roots to Bloom™ methodology - a process rooted in research that uncovers the bones of your brand, what values it embraces, and what makes it distinctly yours. My hand drawn style is 'nostalgic realism' mixed with 'intentional maximalism' - aimed at creating unique visual expression that translates your brand stories, without having to follow trends.
I'm a designer, who finds endless inspiration in the natural world - from my very early childhood growing up in a Finnish forest - to this day - nature remains my best and most beautiful muse!
Nothing makes me happier than helping brands stand out from their competitors with timeless patterns and illustrations. I care deeply about the environment and work with companies to whom sustainability is an intrinsic value, not an afterthought.
A selection of my illustrations and surface repeat patterns for different markets. My designs always start as hand drawn pencil sketches, which I refine further with watercolour paints, ink markers or by colouring digitally. My work follows a clear creative process and is always rooted in a story.
To request access to my entire portfolio (trade only), please connect through my portfolio page or email me at: info@heidivilkman.com
