I am Heidi, a Finnish-born, UK-based storyteller, illustrator and surface pattern designer. My illustrations and pattern collections are meticulously created by hand and are rich in colour and fine detail.
I license designs for stationery, home and giftware and also turn bespoke brand briefs into production-ready prints and packaging.
My designs turn into animations and making-of-videos as an additional service - please click on the links in some of the images to see more.
My aesthetic is a contemporary, whimsical take on classical illustration that seamlessly blends intricate, hand-drawn ink work and surface design. With love of nature and its many details, my designs evoke a sense of appreciation for woodland folklore.
Every design starts with a research into a place or a story, after which I sketch with pencil and ink. Organic, hand-drawn line is central to my working method even when the end result is a scalable digital design. My background as a documentary filmmaker also shapes how I work: I often film the research and drawing process itself, and for select projects I animate the finished pattern into motion, so the story behind the design becomes your visual asset.
You can read more about the way I approach design through this Creativeboom feature.
I'm a designer, who finds inspiration in the natural world - from my childhood growing up in a Finnish forest - to this day living in a lush Yorkshire valley - nature remains my most important muse.
I enjoy telling stories and helping brands stand out from their competitors with bespoke illustrations and pattern design. I care about the environment and try to source my materials as sustainably as possible.
