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Illustration & Surface Pattern Design

by Heidi Vilkman

I am a Finnish-born, UK-based illustrator and surface pattern designer. I create researched designs, rooted in nature and folklore. My background in award-winning film-making shapes the way I approach design work - telling stories with expressive hand-drawn line is my speciality. I work with artisan founders and lifestyle brands on bespoke designs.

A selection of my designs are available for licensing.

The Holly King surface pattern designDragon Spring hand drawn tea illustration Japanese Dancing Cranes illustration by Heidi VilkmanGrande Tulipe floral pattern tablewareWild Mountain artisan coffee illustration by Heidi Vilkman

My Design Style

My signature style sits between nostalgic realism and intentional maximalism - creating a visual expression, whether the outcome is an illustration or a repeat pattern. Each design starts with research into a specific place, plant or a folk story. I hand-draw with pen on paper before using digital tools. This is what separates my work from purely decorative illustration: every design can be rooted back to a source or a story, not pulled from a stock reference or a fleeting trend.

My cottage is my design story

I'm a designer, who finds inspiration in the natural world - from my childhood growing up in a Finnish forest - to this day living in a lush Yorkshire valley - nature remains my muse.

I enjoy telling stories and helping brands stand out from their competitors with bespoke illustrations and pattern design. I care about the environment and try to source my materials as sustainably as possible. I prefer to collaborate with companies that are earth conscious.

more about me
Heidi Vilkman on the roof of a natural cottage she built in Finland
Testimonials

What my clients say

"Heidi Vilkman is a brilliant combination of creative magic and professional precision. She worked quickly and imaginatively to meet the design brief, hit every deadline, delivered on budget and the outcome exceeded expectation. A rare thing indeed to have the full creative package and she was an absolute delight to collaborate with. Will definitely be working with her again and again. "

Helen Meller, Director - Arvon Lumb Bank

“Our business was just launching and we needed an illustrator for our tableware project. Heidi is a talented illustrator that was able to understand my vision quickly. I loved the final designs: the aesthetic, detail and colours were just what I was hoping for. Her beautiful sketches really sold me."

A Gilet - London

"Working with Heidi exceeded my expectations, her professionalism and vision are unique.
She has a beautiful way of understanding the emotion behind a project and translating
it into design. I would definitely work with her again."

C. Sanches - Veluna Baby

“We needed attractive designs within the brand style to put a fashion collection together. Heidi has a charming and beautiful style that can enhance your brand look. She is professional and creative and can deliver to your requirements quickly."

L.Lim -  Singapore

"I collaborated with Heidi on the design of two tea sets for our licensed merchandise. From start to finish, she was professional, responsive, and a pleasure to work with. Her creativity and attention to detail brought my two design briefs to life, and she delivered the final designs on time and within the agreed budget.
I am very happy with the results and would work with her again on future projects."

S. Nixon, President of Luxury Product Brand
Galleries

Portfolio of work

A selection of my illustrations and surface repeat patterns for different markets. My designs always start as hand drawn pencil sketches, which I refine further with watercolour paints, ink markers or by colouring digitally. My work follows a clear creative process and is always rooted in a story.

To request access to my entire portfolio, please email me at: info@heidivilkman.com

Wild Brew coffee packaging designHand drawn ferns wall paper pattern by Heidi Vilkman

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