About me

About Heidi Vilkman

I am a Finnish-born surface pattern designer and illustrator. Growing up among the forests of Finland shaped my love for nature, storytelling and hidden detail — things that continue to inspire every design I create. After moving to the UK to study in my early twenties, I eventually settled in the lush valley of Hebden Bridge, England, where I live and work today.

I create nature inspired hand-drawn illustrations and surface repeat patterns for licensing, lifestyle brands, homeware, stationery, textiles, and gift products. My work combines artistry, craftsmanship, and storytelling to bring collections to life in a way that is cohesive, distinctive, and soulful.

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My Inspiration

Curiosity and imagination guide my creative process. I let ideas evolve naturally, asking, “What do you want to become?” rather than forcing them into form. Nature is my greatest source of inspiration, from forests and wildlife to folklore and seasonal storytelling. One of my most meaningful projects is Elämän Puu — the Tree of Life — a hand-sculpted cottage I built with family and friends in the forest of my childhood in Finland. These rich experiences continue to influence the sense of wonder, craft, and gentle magic in my designs.

My Ethos

Nature and sustainability is very important to me. I try to minimise my impact on the planet in the way I work, live and produce my products. Most of my paper products are printed on recycled card, or at least FSC certified stock. My packaging is earth-friendly and compostable. I recycle packaging where suitable. My cards are intended to be beautiful enough to treasure, but when you do want to dispatch of them, please do your bit and recycle them also.

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