Blog

The Design Journal

Research, industry insights, and stories behind my design work.

Why Luxury Brands Are Moving from AI to Hand-Drawn Illustration

March 25, 2026

Is the love affair with AI over? Discover why hand-drawn, human-made design is the ultimate marker of exclusivity for luxury brand packaging and authentic identity.

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Why Luxury Brands Are Moving from AI to Hand-Drawn Illustration

Hand-drawn Pattern Design in Digital Age

March 2, 2025

In this post I explore why hand-drawn pattern design is becoming more valuable in the age of AI - and what it offers that no digital tool can replicate.

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Hand-drawn Pattern Design in Digital Age

AI and Surface Pattern Design

May 18, 2023

AI is changing the design industry - but is it changing it for the better? Here I examine what artificial intelligence can and cannot do in surface pattern design.

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AI and Surface Pattern Design

Artistic natural building design

August 22, 2022

Ten years ago I set on a journey to build my own artistic natural building, Elaman Puu, in Finland by hand. I never knew how special this place would turn out to be.

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Artistic natural building design

Surface Pattern Designer

April 4, 2022

I'm a Finnish-born illustrator and surface pattern designer, specialising in hand drawn botanical design, rooted in stories and folklore. In this post I share how my patterns come to life - from research and hand-drawn sketches to the finished story-led designs.

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Surface Pattern Designer

What is Surface Pattern Design?

February 2, 2022

In this blog post, I examine what is surface pattern design, its history and my own approach towards this wonderfully diverse art.

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What is Surface Pattern Design?

Pattern Design: from an idea to a collection

March 1, 2022

In this blog post I show how I build a cohesive repeat pattern collection, from a hand drawn sketch to a finished set of designs.

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Pattern Design: from an idea to a collection

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