
The Design Journal
Research, industry insights, and stories behind my design work.

Research, industry insights, and stories behind my design work.
Is the love affair with AI over? Discover why hand-drawn, human-made design is the ultimate marker of exclusivity for luxury brand packaging and authentic identity.
Read moreIn this post I explore why hand-drawn pattern design is becoming more valuable in the age of AI - and what it offers that no digital tool can replicate.
Read moreAI is changing the design industry - but is it changing it for the better? Here I examine what artificial intelligence can and cannot do in surface pattern design.
Read moreTen years ago I set on a journey to build my own artistic natural building, Elaman Puu, in Finland by hand. I never knew how special this place would turn out to be.
Read moreI'm a Finnish-born illustrator and surface pattern designer, specialising in hand drawn botanical design, rooted in stories and folklore. In this post I share how my patterns come to life - from research and hand-drawn sketches to the finished story-led designs.
Read moreIn this blog post, I examine what is surface pattern design, its history and my own approach towards this wonderfully diverse art.
Read moreIn this blog post I show how I build a cohesive repeat pattern collection, from a hand drawn sketch to a finished set of designs.
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